Daily 503 - Committing to Wool socks

Farm Tender Daily - All the news for Friday, the 25th of October, 2024.

Click here to go to the Farmer Tender website.

By Dwain Duxson - An Ag Enthusiast

Committing to Wool socks -  We wrote a story about how we could save the Wool industry by going niche and marketing socks to the world. We think, and many agree that the industry body Australian Wool Innovation (AWI) should try something like this because the current campaigns aren't hitting the mark.

There's 30 million dollars in the marketing pot ready to go for 2025. What about getting everyone to buy at least two pairs of Wool socks? We talk about Wool being a superior product, but for some reason, that is not resonating with the consumer. But with socks, we have a distinct advantage of durability, taming smelly feet, and warmth. No one competes on all three.

Many people in and outside the Wool industry want to see more people within the industry supporting it. Many pointed out that most Merino Ram sale photos in the paper and online feature breeders NOT wearing the product they are selling or promoting. It starts with us.

I just took delivery of 8 pairs of Lindner socks, 4 pairs of Narrawa Ribbed ones for the RMs and going out, and 4 pairs of Max Plus Thick for pottering around the Farm in my work boots. My new gun sock adviser, Anita, recommended these to me. My wife Paula is going to pick hers out over the weekend.

So, I propose that we all buy at least 2 pairs of socks from either Lindners or your favourite Wool socks stockist to get the ball rolling. See me modelling my pairs at the bottom of he page. You can buy them online, and the online buying experience is wonderful, and I am wrapped with mine. Or you can visit their store in Crookwell, NSW. That way, we will be supporting all Wool Farmers in Australia. As I said, it starts with us. If you placed an order, let me know. Reply to [email protected]

And here’s the steak knives bit - While I am on the promo hustle, I also have an old Sheep industry mate from New Zealand who has taken his side hustle and turned it into a mainstream business. Introducing the Soss Bosser. You can buy or check it out here. All you BBQers out there know the problems with sausage getting away from you and only cooking in certain spots. Here's a tool that solves the problem.

I just want to point out that it's not a cash-for-comments thing; it's just about promoting good products from industry people who are having a crack and supporting our primary industries. Reply to [email protected]

The Farmers Club headlines - Our 3 topics tomorrow are:
1) Forgotten - Broken Hill and other areas in Western NSW have lost power, and it's hurting….
2) Private Equity is moving into Ag. They are money people, not industry people. Watch out…..
3) Recalibrating the way you work as you get older……
The Farmers Club - For Ag Enthusiasts Sign up here for free.

Terry Tran Wealth Webinar - We love promoting things that help Farmers and I want to introduce you to the latest Terry Tran webinar. I've known Terry for a while now and thoroughly recommend his masterclass. Go to the link here to register.

Lamb Feedlotting Masterclass - There are a few spots left for next week. See the link here or the flyer at the bottom of the page. There are over 380 going so far. Don't miss out.

National Cattle prices - EYCI 628 (+5), WYCI 600 (+77), Feeder Steer 330 (NC), Heavy Steer 325 (-1), Processor Cow 265 (+2). National Sheep prices: Trade Lamb 830 (+31), Heavy Lamb 858 (+46), Restocker Lamb 715 (+79), Mutton 298 (+22). Goat prices: 289 (NC). All prices are up until Friday, the 18th of October in cents/kg. Ranges are from a week ago. Source MLA.

Today's Trends - Sales trends included Direct Drill, Canola Hay, Saw Bench, Teff Seed, Hay Humidity Meter, Silo Mailbox, Working Dogs, Hay Rakes, Cow Peas, Mower Conditioners, Spreaders, Tractors, Windrower Front, Field Bins, Forage Sorghum Seed, Mower Conditioner Front, Urea and MAP.

End of message

Dwain Duxson
P - 0427 011 900
E - [email protected] 

What was listed today.

What was sold today.

Thanks for reading.