Farm Tender Daily

Farm Tender Daily - All the news from Friday, the 6th of September, 2024.

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By Dwain Duxson - An Ag Enthusiast

Belonging to something - It's interesting what Tom Bull and his team are creating in the Sheep game. It's like a connected ecosystem where value is created at every point.

Branding and then taking something through to retail is something that many have tried before and failed at, especially in the Sheep and Lamb game.

Just for context, and it's only me looking from the outside in, he and his team are putting a nice value-added system together. I see him doing three very important things. 1) He is breeding Rams that people seem to want to buy; that's hard enough on its own. He gets the benefit of that. 2) He has created a market for the Lamb progeny from the Rams that his clients buy. His clients get the benefit of that. 3) He is also creating amazing brands that are growing and building. The industry as a whole is the beneficiary of this.

Creating brands is one thing but doing it successfully is rare air space. The Beef guys have done it well, and it continues to grow, but it's been a battle with Lamb. His following and profile is growing, and it’s an attractive proposition for Sheep Farmers because we all want to belong to that something. I see where MSA has been trialled at Gundagai Lamb. That will help set the standard for Lamb and give the industry different levels where value can be added. So exciting times. Perhaps a client of Tom's could let us know their experience of being in the system. Reply to [email protected]

The Farmers Club headlines - Our 3 topics tomorrow are:
1) Does someone's question of you lead to you questioning yourself?
2) With the King Island Dairy brand no longer. We ask do food brands get tired.
3) Want to attract staff to your business? Do this thing first.
The Farmers Club - For Ag Enthusiasts Sign up here for free.

National Cattle prices - EYCI 669 (-17), WYCI 602 (+19), Feeder Steer 371 (+3), Heavy Steer 344 (-2), Processor Cow 288 (-7). National Sheep prices: Trade Lamb 835 (+27), Heavy Lamb 864 (+9), Restocker Lamb 632 (+45), Mutton 352 (-13). Goat prices: 287 (+2). All prices are up until Friday, the 6th of September in cents/kg. Ranges are from a week ago. Source MLA.

Today's Trends - Sales trends included Urea, Vetch Hay, Disc Seeder, Groupers, Barley Straw, Feed Oats, Sheep Feeders, Round Balers, Tipper Trailers and Flat Top Trailers.

End of message

Dwain Duxson
P - 0427 011 900
E - [email protected] 

What was listed today.

What was sold today.

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